Perez to deliver KO to Levy as Real Madrid take Spurs’ prized asset again!

“Come on, come on, love me for the money, come on, come on, listen to the money talk” sings AC/DC’s Brian Johnson in the Australian band’s song “Moneytalks”, a track that goes a long way in describing modern day football – and modern day life as a whole, for that matter.

While it’s hard to imagine Real Madrid president Florentino Perez belting the song’s chorus out while wearing ripped jeans and washed out T-shirt at the clubs annual karaoke night, it is rather more plausible to picture the former Madrid city council servant whispering those words in the ears of the world’s top footballers – something Perez has managed with great success time and again over the years.

Unless you live on Mars, you would have noticed Señor Perez has a certain fancy for one Gareth Bale, for whom Real Madrid have reportedly tabled a whopping £85m offer which would make the Welshman the worlds most expensive player ever if reports are to be believed.

The scene has a familiar setting to it, a player emerges as a world superstar, links with Real Madrid ‘somehow’ begin to fester, the player’s club refuses to sell but, ultimately and invariably, the player ends up packing his bags and moving to the Spanish capital.

That would usually be after Perez has used the media to his advantage as any good politician would, feeding chunks of information that spread like wildfire in a “ITK” (*cringe at use) hungry world, until the unwilling selling club are left with no other alternative than to sell a player whose head has performed a 180 degree turn.

Marca front page

Modern-day ‘tapping up’ in football is not direct to player or even agent, it is delivered via a much more unstoppable force – the worlds ever eager media, who are willing to lap up anything they are fed like a wild dog that hasn’t eaten in a month, knowing that’s only the start of a meal they will feast on for weeks. Don’t be fooled, Madrid’s campaign for Bale started a long time ago and is now reaching its crescendo (See Zidane comments).

Daniel Levy may well be one of the toughest negotiators around who very rarely caves in under pressure and, when he does, more often than not he does so on his terms, but even he doesn’t stand a chance against Perez.

The former politician is the sort of president many fans would wish to have at their club, for when Perez makes promises, he very often delivers. It was a promise, one that many believed to be an absurd bluff that won Perez his first spell in charge at Real Madrid when, in 2000, he managed to oust Lorenzo Sanz – under whom Real had won two European cups in 1998 and 2000 – by promising that Luis Figo, then Barcelona’s most prized asset, would wear the white of Madrid.

The Portuguese duly arrived at the Bernabeu that summer, the first of many Galacticos seduced by Perez’s words – and by a bumper salary – in what many in Spain still consider the most audacious transfer ever.

Figo was only the first step in the Galacticos’ era at Real Madrid, with Perez then convincing Zinedine Zidane to swap Juventus for the Bernabeu by famously scribbling an offer on a restaurant’s napkin, before going on to secure Ronaldo and David Beckham in successive years.

After a three-year hiatus, Perez returned for a second presidential spell at Madird, signing Kaka and Cristiano Ronaldo for a mind-boggling combined fee of £136.8m. Tellingly, signing Ronaldo proved how big Madrid’s appeal was for European players, for the Portuguese star was at the peak of his powers at United, yet decided to leave Old Trafford for the Bernabeu, despite Fergie’s claims that he “would not sell that mob a virus.”

The landscape of European football might have changed considerably from Perez’s first spell in charge, but the Real Madrid president is well aware of the fact that the noveau riche of Monaco, PSG and Manchester City are no match for a club with the history and tradition of Real Madrid.

Having replaced Jose Mourinho with Carlo Ancelotti, Real have already secured two excellent signings this summer with highly-coveted Isco snubbing the chance to follow Manuel Pellegrini, his manager at Malaga, to Manchester City, while Asier Illarramendi joined without much fanfare from Real Sociedad, but the Basque is considered to be a star in the making.

Bale: The poster boy of the Premier League 2013/14 worldwide

However, with arch-enemies Barcelona securing Neymar, Real Madrid need a coup in the transfer window not to lose face, the sort of signing that would send out a strong message to the Camp Nou, in commercial terms as much as from a footballing point of view – a Galactico, in other words and it has been decided that Bale, the new face of the Premier League, is that man.

Gareth Bale might not possess quite the same aura of Lionel Messi and Cristiano Ronaldo, neither does he have the profile sure to guarantee worldwide appeal that David Beckham boasted when he left Old Trafford for the Bernabeu, but the Welshman has matured into a phenomenal footballer in recent years and Florentino Perez’s PR machine will see to the rest.

Were Bale to sign for just ‘any’ Spanish club for a hefty fee, he’d be received suspiciously by the Spanish media, but should he sign for Real Madrid thus becoming the world’s most expensive footballer, he would instantaneously become another Galactico.

Money talks and nobody knows that more than Florentino Perez a man who truly is both the antichrist and the epitome of modern day football at the same time.

Can Spurs hold on to Bale or is it time for Levy to concede this one like he had to with Modric? What do you think is a good price for Bale? Would Di Maria be a good replacement? Let us know your views below or get involved via our Twitter or Facebook!   


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  1. Bod says:

    What a ridiculous article and headline! Is Perez going to kidnap Bale then? How do you force a player to join when they have 3 years left on their contarct. When will you media suckers realise it is Daniel Levy – and ONLY Daniel Levy – who will decide; and he will do what is in the interests of THFC, as he always has done. Whether Bale goes, or stays, there are plus points for Spurs either way but it’s the clubs decision only … so grow up!

    • DC says:

      Nobody has implied that Spurs would come out on the losing end of this deal, far from it. £86m for a player they paid £5m would represent a fantastic piece of business, likewise managing to hold on to Bale would boost their hopes of clinching a top-four spot next season and, who knows, perhaps even more than that. Levy holds many cards but Bale wouldn’t be the first to sign a new contract only to leave the club 12 months later. Cavani, to point to a recent example, extended his deal with Napoli last year and was sold this month, further proof that, in this day and age, if the player wants to leave, there’s nothing the club can do to change his mind.

  2. Gary says:

    You are forgetting one thing in your ‘Bale to Madrid’ ramble, Levy doesn’t have to listen to anyone regarding selling our prize asset. Gareth is only a year into a four year deal that he was only too willing to sign last summer for a substantial salary increase. Money talks only if he was within two years of the end of his contract so whether he likes it or not if Levy says no then no it is.
    What would be in it for Tottenham to sell now? Any player we tried to buy would suddenly cost loads more even if there were quality players still available, which I doubt seeing how United and Arsanal are struggling to get the type of quality to improve them.
    Also, both AVB and Paulinho are at Spurs because they were assured Gareth was staying so those two would be very unhappy if he now left. Tottenham have based this summers recruitment drive around adding top class players to play with Bale to not only push for CL qualification but possibly take advantage of the manager changes to the top three clubs of last season. Who is to say they will all perform to their best with such little time for the manager to get to know the players and to put across his idea’s.

    I think an agreement will be made for Gareth to leave next year which will help Spurs reach CL and get players in beforehand. That way there is something in it for all parties albeit there is a risk involved.

    • DC says:

      That’s a very sensible argument, however, to answer your question regarding what would be in it for Spurs now, £86m seem like a pretty convincing argument is far as I see it. If Spurs can convince him to remain at White Hart Lane for other 12 months while at the same time be sure to secure a deal as financially rewarding as the one on offer at the moment, then it would prove to be a masterstroke.

  3. ethical says:

    What a moronic effort, oozing with syncophancy. Must have been wrtten on his knees. I would think that Perez is not as tough a nut as Abramovich and Levy did NOT let him win but the writer probably is unaware as it was so long ago,Wowancient history 2011. Perez always wins according to the naive writer. He virtually bankrupted Real in his first term and the club were bailed out by corrupt deal for land with the Madrid municipality and are under investigation my th E.U. He was voted OUT and his successor had to rescue the club. They havent won the Champions League for over a decade and Perez is….
    At the end of thday,Levy will decide what;s best for his club and Perez is powerless,only able to continue crawling through the gutter and being the antithesis of a sportsmna. Hopefully Perz will disappear down the plughole as the Spanish economy drowns.

    • DC says:

      I agree with you on the dodgy deal the banks struck to bail out Real Madrid. However, Perez was not voted out, rather he resigned in 2006 and one of the main criticism often directed to him is that he over-exploited Real Madrid as a brand through his Galacticos policy, thus increasing the club’s revenue and their profile as money-making machine but forgetting about the footballing side. As you rightly pointed out Levy will decide what’s best and Perez’s policies are questionable, but the bottom line is that when he wants to sign a top player, he generally manages to do so.

  4. Bobby box says:

    Complete and utter garbage hope levy reads this thanks for the publicity Perez keep bale we just sold a million shirts opened the spurs to a wider audience and are the underdog which everyone likes to back , Mr Levy ain’t daft bale worth more than double 80 million stick it to Perez and the media come out fighting levy were very close to the big time , but unlike Madrid thanks to levy and lewises stewardship have a well run club that will not be tarnished like real Madrid

    • DC says:

      So Bale is he worth twice as much than £80m, which works out to roughly twice as much as what Real Madrid paid for Ronaldo. By your reckoning, how much is Messi worth then? I assume we’re talking in the excess of £300m.

  5. NAW23 says:

    Some interesting comments from some on here – Madeid have a track record of taking whoever they want and the have played Levy at his own game – Bale is off & time for us to accept that and focus on who can come in. As usual our lack of achievement cost us and the “just one more season” line is wearing thin – we need to push on a start producing and with the money, if spent on the right players, we may do it.

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