Sex and Relationships in Cosmopolitan for Latinas on the web and Cosmopolitan on the web

Article excerpt

Latinos have eclipsed African Us citizens once the biggest minority that is racial in this country (United States Census Bureau, 2013). Latinos comprise 17 % of this U.S. populace – a sixfold enhance from 1970 (Brown, 2013). Today, the U.S. is 2nd simply to Mexico when it comes to Latino Spanishspeaking residents (United States Census Bureau, 2013). Nevertheless, today’s Spanish-speakers are increasingly bilingual. Pew has reported that nearly two-thirds of all of the Latino-Americans read and speak English “very well” or “pretty well” (Taylor, Lopez, Martinez & Valesco, 2012). Relating to Monica Gil of Nielsen: “the main element would be to notice that today’s contemporary Latino is ‘ambicultural’ having the ability to seamlessly pivot between English and Spanish languages and also to embrace two distinct countries.” (Llopis, 2013).

This research examines identification construction in a single U.S. ladies’ mag which includes demonstrated considerable success advertising an ambicultural life style to Latina visitors. Cosmopolitan For Latinas (CFL) established as an experimental version in might 2012 and went bi-monthly in 2014 carrying out a 40% increase in marketing product product sales (Publishing Executive, 2013). In a pr release, Cosmopolitan and CFL Fruzo reviews vice that is senior and publishing director Donna Kalajian Lagani stated: “It became clear to us just before introducing Cosmo for Latinas that the feminine Hispanic populace seems highly about both their Latina and United states heritages and also the old-fashioned stations are not fulfilling their news requirements,” (Publishing Executive, 2013). But how can CFL perceive its visitors’ requirements, and exactly how do those editorial requires differ from the requirements of Cosmopolitan’s basic readership? Are there any differences that are qualitative the methods CFL and Cosmo editors talk with and build their target readerships? Analyzes framing of Latinas in CFL Sex & Love articles and compares that to framing of “mainstream” women in Cosmo Sex & Love articles to investigate, this study. Findings display that Latina women can be framed as politically fraught, hypersexual, and family-oriented, while main-stream women can be framed as autonomous, partyhardy, and career-oriented.

Theory and Method

This study is foremost worried about illustrating representations of Latina ladies in popular U.S. news. Scholars have actually written that Latinas “pose a threat that is double of and gender” to media discourse (Lopez, 1991; Valdivia, 2004) because their identities lie at complicated intersections of femininity and Otherness. Other people including Beltran (2002), Aparicio (2010), and Mendible (2010) have actually argued that Latina systems are web web web sites of social battle in U.S. news, provided both social gazes and objectification that is gendered. U.S. news may essentialize Latinas by depending on stereotyped representations of competition and tradition along with sex and intercourse.

So that you can know how CFL may or might not stereotype Latina sex, We utilized qualitative coding to evaluate structures in Intercourse & adore articles posted on CFL on the internet and contrasted all of them with Intercourse & prefer articles posted on Cosmopolitan on line. We read each article closely to recognize ideological structures linked to gender, sex, race, ethnicity, and social course. We adopted Gamson and Modigliani (1989) and Reese (2010) by determining structures that are”linguistic as metaphors, artistic icons, and get expressions that communicate structures” (Reese, 2010). All articles had been sampled during springtime 2014. As a whole, 24 Sex & adore articles have been posted on CFL on the web by April that 12 months. We compared those because of the 24 many recent Sex & like articles from Cosmo’s web site. We made a decision to evaluate content that is online Latinas comprise a really tech-sawy demographic. A recently available Nielsen report shows use that is smartphone Latinos is 10% higher than the typical U.S. populace (Nielsen, 2014). Nielsen calls Latino news users “digital trailblazers.”

CFL published all 24 Sex & like articles on its web web site between Oct. 2013 and April 2014. …

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